Ford

I’ve worked with Ford across several campaigns, each finding fresh ways to stand out in the car category.

For the Choose What Happens spots, we leaned into understatement and dry Aussie humour. The strategy was simple: let a great offer speak for itself without the noise of typical car ads. No music, no flashy edits, just honest, relatable characters, matter-of-fact dialogue, and a stripped-back cinematic style that made the humour and authenticity shine.

On Wildtrak X – Time Machine, we dialled things up. This campaign was all about adventure and pure driving joy, capturing that feeling when you get behind the wheel and suddenly you’re a kid again. It was big, cinematic filmmaking—fast-paced edits, bold location transitions, and a sense of playful fantasy woven into real, rugged off-road action.

Both approaches were driven by the same goal: to create work that’s authentic, unexpected, and genuinely entertaining, just like the cars themselves.