Qantas - Why Not?
Real Food for Qantas was all about tapping into a feeling so many of us know, that quiet thrill when a simple swipe of your card nudges you closer to your dream trip.
Shot in Hong Kong, the project hinged on authenticity. I cast a real couple who’d never acted before, letting their natural chemistry drive the story. From the playful chaos of a friends’ dinner to vibrant market scenes and neon streets, I wanted every moment to feel lived-in and true.
Beyond the visuals, it was a strategic piece about showing how Qantas turns everyday purchases into extraordinary possibilities. We weren’t just selling travel—we were selling the idea that life’s small moments can add up to something unforgettable.
Real Food became a spot as much about human connection as points, proving that even Pad Thai with friends might be your ticket to adventure.