Commbank - Memories

When the team at M&C Saatchi invited me to direct thier campaign, which we later called ‘Memories’ with Commbank, they sought a partner to help translate their idea into a campaign that would resonate deeply with audiences.

I collaborated closely to write a script and then craft a creative vision grounded in authentic, everyday moments, leveraging integrated 35mm photography to bring real-life memories vividly to screen. From defining the visual language to ensuring every frame felt candid and human, I steered the project from a creative and strategic perspective, helping Commbank showcase its role at the heart of Australians’ lives in a fresh, engaging way.