Gillette - Father and Son

Some stories feel personal from the first read. For me, this was one of them. Shaving is a ritual passed from father to son, a quiet marker of growing up and stepping into manhood.

Our approach focused on this universal truth. We built a campaign that connects Gillette to these small but significant moments. The strategy was clear: place Gillette as a trusted part of daily routines that build confidence and discipline, without ever overshadowing the human story.

The film follows Pat Cummins from boyhood, watching his dad shave, to adulthood, where he carries the same precision into his cricket career. We kept the storytelling cinematic and authentic, letting real emotion come through, and integrating Gillette’s product in a way that felt genuine and natural.

This was never just an ad for a razor. It was a story about family, legacy, and the small moments that define who we are.