Cricket Australia - Play Anywhere

Some projects hit close to home. Growing up across from an oval, I watched cricket unfold at every hour, from backyard improvisations to twilight games under floodlights. That everyday magic was the heart of this campaign.

Our strategy was clear: show cricket as pure play, fast, fun, and open to everyone. We cast real kids who were real friends, letting them muck around, laugh, and be themselves. We captured authentic moments rather than rigid scripts, giving viewers the sense they’re right there in the action.

Animation became part of the storytelling, woven into scenes rather than pasted on top, while the soundscape mixed raw beats and natural sounds to drive energy and attitude.

This wasn’t about elite sport. It was about making kids see cricket as theirs, anytime, anywhere, and always fun.